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The Industry's New Safety Trust Mark
Co-managed by UK cycle industry bodies the Bicycle Association (BA) and the Association of Cycle Traders (ACT), E-Bike Positive aims to safeguard the UK’s e-bike sector by providing a clear mechanism for consumers, regulators, insurers and other stakeholders to identify reputable, safe and legal e-bikes and responsible e-bike suppliers.
The E-Bike Positive Trust Mark is awarded once rigorous requirements are met regarding supplying, retailing, and supporting only legal and safe e-bike products. Organisations meeting these criteria are designated as an 'E-Bike Positive brand' or an 'E-Bike Positive retailer.'
Working together as an industry we can showcase the responsibility of our industry, and the safety and consumer benefits of our products, to secure a positive future for e-bikes in the UK.
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Become an E-Bike Positive brand
E-Bike Positive brands have their safety and quality processes independently audited by the Bicycle Association to ensure that rigorous legal and industry expectations are met around legal compliance, product safety and testing and quality procedures. As well as qualifying your brand as E-Bike Positive, the audit is an opportunity to review your business compliance and to adopt best practice. Our auditor has decades of cycle industry experience and the BA can also offer extensive compliance support if required.
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Become an E-Bike Positive retailer
E-Bike Positive Retailers commit to best practice in safety when it comes to sales, servicing, spares and repair of e-bikes and in return are listed on this website - which will be widely recommended as the 'gateway' for finding safe and road legal e-bikes in the UK. Extensive support is provided when you become an E-Bike Positive retailer to help inform your potential customers that you are a responsible supplier of safe and legal e-bikes, including POS materials, template content for local press and social media, and more.
Press and media are most welcome to contact us via info@bicycleassociation.org.uk for full media resources and introductions to our expert spokespeople